Crucial Things To Know About Digital Marketing Dissertation

Digital Marketing

Digital Marketing is the advancement of brands and/or products through electronic media (television, radio, Twitter, Facebook, computer, smartphone, etc). It offers the advantage of allowing Digital Marketers to study a campaign’s effectiveness in real time, as well as any time they wish. It’s a growing field with many expanding full-time opportunities and many individuals also work independently as freelance Digital Marketers.

Digital Marketing is essentially a growing field and colleges are adding more and more graduate programs to its course terms every year, which means more students are enrolling in Ph.D. programs. Yet, because it is relatively new, students now need to figure out how to write their Ph.D. thesis.

Beginning Steps

Going anywhere in life begins with taking a few steps. So, does starting a dissertation. Here are a few suggestions on how to begin the process.

Select Your Topic

An effective Ph.D. thesis on Digital Marketing would deliver valuable and instructive insight on the current industry. You may want to review literature reviews and marketing communications to help you come up with ideas.

Here are some additional topic suggestions:

  • explore the advantages of landing pages
  • investigate the benefits of digital marketing versus direct marketing in developing customer relationships
  • detail the usefulness of search engine integration
  • present common and deceptive perceptions about email marketing
  • examine the benefits of digital marketing versus direct marketing in acquiring new business
  • explore how digital and online marketing changed direct marketing models
  • discuss current digital marketing methods and how world cultures utilize them
  • explore ethical boundaries of digital marketing tactics
  • examine regional statistics and how they have to be utilized in planning for digital marketing strategies
  • discuss online marketing metrics
  • present how digital marketing is used in examining consumer attitudes
  • discuss how digital marketing is used to encourage consumers


Once you’ve decided on your topic, you can then begin conducting research. This step is very important – it’s the important step, really. How you conduct it directly reflects on the quality of your work. So, begin early and give yourself plenty of time. Be strategic, too. Look around even when you’re not working on your paper. Pay attention to homework assignments for potential sources. Make lots of notes and keep track of your references. You never know when you might want something you briefly peeked at or perhaps used for a homework assignment months ago.


Once your finished with your research, begin documenting it. Make sure it’s all written well and remains focused. Your readers should be able to completely understand you and easily recreate what you carried out.

Sections of Your Paper

Your professor and/or department should have provided materials that describe what needs to be included in each section and which format to use. Such are usually distributed at the beginning of each term. But, essentially, every Ph.D. thesis contains the following sections:

  • Introduction
  • Review of Literature
  • Methodology
  • Research Findings
  • Conclusions
  • Recommendations

Said materials should also have broken down what should be included in each of these essay sections. If not, there are a host of freelance websites that cohesively describe the information for you.

Additional Tips

Treat each individual chapter as a separate essay. Ensure they contain proper grammar and remain on point without fancy language.

Don’t hesitate to ask your professors for help and support. They support you and want you to do well.

Remember to take time to proofread. Then, take more time to proofread again. You’ll catch errors better that way.

Once you are done, relax and celebrate. You should be extremely proud of yourself. Writing a dissertation and striving for a Ph.D. is a goal very few achieve.